Innova-T Event: A Metaverse Success Story
Innova T approached Bluemoon with a desire to gain more exposure and attract more users to their event. While virtual livestreaming was an option, it was clear that many companies had invested significantly in booths and stands in the lobby area. These sponsors and businesses relied on traffic that comes in the form of footfall during the 2-day event.
Bluemoon offered a unique solution by creating a digital twin of the conference room and the lobby area with the booths and stands. This enabled a whole new dynamic to the event, and Innova T was able to sell Metaverse passes to users wanting to explore and tune into the livestream. The booths could have different forms of media such as images, videos, banners, and links, providing a more immersive and engaging experience for the users.
Benefits for the User
More immersive view than the livestream option.
Ability to access remotely.
Ability to access after the 2-day event for a longer time period.
Benefits for the Booths and Sponsors
Able to access web traffic.
Able to access exposure and traffic throughout the year.
Benefits for Event Organizers
New revenue and exposure through the Metaverse pass.
Upselling sponsorship packages.
Sponsorship ad opportunities in the Metaverse space through analytics.
The Innova T event is a testament to the capabilities of Bluemoon's Metaverse platform. By leveraging the Metaverse, Innova T was able to enhance the event experience for users, provide additional value for sponsors, and create new revenue streams for the event organizers. This successful collaboration showcases Bluemoon's ability to create captivating, interactive experiences that resonate with users and drive engagement, further solidifying its position as a leading Metaverse platform
